Sunday, April 10, 2011

Music Video Review: Britney Spears - "Till The World Ends"

Britney's video for "Till The World Ends" was shot in LA in the middle of March, and though Spears hated the "grimy and gross" filming conditions in a dank storage facility, her vigor never wavers in the final product. As befits the song title, the recording comes together all through the apocalypse, on December 21, 2012. Spears takes her party underground, below the sewers of a nameless big city, who knows where in the world? As the buildings topple around them and fiery masses fall from the sky, all Britney and her mates would like to do is flirt and dance.

Directed by Ray Kay (who's also worked with Justin Bieber and Lady Gaga) and choreographed by Brian Friedman, the director's cut is really a hot mash-up of Spears accomplishing what she does best: groping barely dressed men, giving the camera bedroom eyes, and being playful in several leather jackets and skintight bodysuits, including a red one that appear to be a nod to her Martian Queen catsuit. She smiles big and bright for the camera, after which she looks balmy as she prances all around and throws her hair about like some kind of siren.

A DJ spins the snappy tune while folks outside crawl through a manhole to join the group heaving and groping their way to survival. Spears brings the whole set of dance moves she can muster nowadays, totally outshining her own performance in "Hold It Against Me" and reestablishing a minimum of faith that the Spears we once discovered and loved is still around.

While Spears spends much of the party seemingly happy to be away from the hazards of the apocalypse outside, at some point she emerges into a world that didn't end, smiling as the sun bathes her in its comfy sparkle.

The album is poised to debut at No. 1 on this week's Billboard 200 with a projected 280,000 copies, according to Nielsen SoundScan, after "Hold It Against Me" premiered at No. 1 on the Hot 100 after it hit digital retailers on Jan. 10.

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