Monday, March 7, 2011

Britney Spears Is Moving Up The 'World'

Britney Spears' masterfully choreographed comeback took another soaring leap with the arrival of Till the World Ends, the seductive second single from her highly anticipated seventh studio album, Femme Fatale, hitting streets March 29.

Like lead single Hold It Against Me, World leaked online Thursday, prompting a digital stampede and Friday's rush release by label Jive. Bits of Femme tracks Inside Out, Criminal, (Drop Dead) Beautiful and Big Fat Bass have also found their way to cyberspace in recent days, fueling the frenzy (and suspicion that the trickled tunes are part of a carefully crafted rollout).

All signs suggest Lady Gaga won't be the only multiplatinum blonde bestriding charts and bewitching critics this year. "Watch me move," Britney commands on World, a sleek and impossibly catchy slab of dance-pop written by party animal Ke$ha. Producer Dr. Luke's unmistakable beats and textures span this World, but Brit holds her own with confident, kittenish vocals about "dancing till the world ends."

This isn't U2's Until the End of the World. It's the non-thinking fan's all-access pass to mirror-ball escapism. And it's another canny step forward by a downgraded icon angling to reclaim her pop-princess tiara.

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